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1-5 of 5 results for antecedents of cross-buying

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Research article

First published 2024

Cross-buying in Bancassurance Among Indian Customers: The Role of Cultural Collectivism and Key Influential Factors

Anisa Jan, Tariq Aziz, Aijaz Khan

Global Business Review

Open access

Research article

First published 2022

Muhammad Adnan Waseem, Muhammad Waqas, Irfan Irfan [...]

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

Retricted access

Research article

First published 2008-2

Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul

Journal of Interactive Marketing

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Research article

First published 2013-2

Martin Mende, Ruth N. Bolton, Mary Jo Bitner

Journal of Marketing Research

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Review article

First published 2013-5

Jose M. Barrutia, Ainhize Gilsanz

Journal of Service Research