You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (3)

Journals (0)

1-3 of 3 results for alphanumeric brand name

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: How and when Alphanumeric Brand Names Affect Consumer Preferences

Retricted access

Research article

First published 2010-12

How and when Alphanumeric Brand Names Affect Consumer Preferences

Kunter Gunasti, William T. Ross

Journal of Marketing Research

Select article: Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Retricted access

Research article

First published 2019-2

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Fang Wu, Qi Sun, Rajdeep Grewal [...]

Journal of Marketing Research

Select article: The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

Retricted access

Research article

First published 1993-7

The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

Teresa M. Pavia, Janeen Arnold Costa

Journal of Marketing

1
10 / page

Article type

Publication date

Subjects

Access