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Open access

Research article

First published 2023-1

Using Occluded Text as a Cue Attracting Visual Attention and Preference in Packaging and Advertising

Ching-Chih Liao

Sage Open

Retricted access

Research article

First published 1992-04

Reactions to Lexical,Syntactical,and Text Layout Variations of a Print Advertisement

WILLIAM H. MOTES, CHADWICK B. HILTON, JOHN S. FIELDEN

Journal of Business and Technical Communication

Retricted access

Research article

First published 2013-7

Business English as a Lingua Franca in Advertising Texts in the Arabian Gulf

Catherine Nickerson, Belinda Crawford Camiciottoli

Journal of Business and Technical Communication

Retricted access

Research article

First published 2004-4

Attention Capture and Transfer in Advertising: Brand,Pictorial,and Text-Size Effects

Rik Pieters, Michel Wedel

Journal of Marketing

Retricted access

Research article

First published 1984-2

Advertising — System and Texts

Gillian Dyer

Media International Australia

Retricted access

Research article

First published 2023

Discovering research data management trends from job advertisements using a text-mining approach

Naseema Sheriff, R Sevukan

Journal of Information Science

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Research article

First published 2026

Business Communication as Cultural Text: The Use of Student-Made Online Advertisements in Teaching Intercultural Communicative Competence

Saheeh Shafi

Business and Professional Communication Quarterly

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Research article

First published 2025

Sentiment analysis and preference prediction of advertising images based on eye tracking

Huixian Lin

Journal of Computational Methods in Sciences and Engineering

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Other

First published 2008-10

The contribution of figurative devices to representation of tourism images

Elmira Djafarova, Hans Christian Andersen

Journal of Vacation Marketing

Retricted access

Book review

First published 1950-7

Book Review: Advertising Text and Cases

Arthur Kroeger

Journal of Marketing

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