Sage Journals: Discover world-class research

Retricted access

Article commentary

First published 2025-11

Cultivating Data Skepticism: Enhancing Ethical Data Literacy in Advertising Education

Harsh Taneja

Journal of Advertising Education

Retricted access

Research article

First published 2004-06

Advertising Theory: Reconceptualizing the Building Blocks

Xiaoli Nan, Ronald J. Faber

Marketing Theory

Retricted access

Research article

First published 2022-5

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Gerrit Sundermann, Juha Munnukka

Journal of Interactive Marketing

Retricted access

Research article

First published 2025-10

The Digital Detox Paradox: Potential Backfire Effects of Digital Detox Interventions on Consumer Digital Well-Being

Emma G. Galvan, Christopher L. Newman

Journal of Public Policy & Marketing

Retricted access

Note

First published 1974-7

Consumer Appraisal of Retail Price Advertisements

Joseph N. Fry, Gordon H. McDougall

Journal of Marketing

Retricted access

Research article

First published 2022-2

Brand Display Magnitudes and Young Children’s Brand Recognition

Shasha Wang, Arnold Japutra

Australasian Marketing Journal

Retricted access

Research article

First published 2024-6

Countering “Fake News” Through Public Education and Advertisements: An Experimental Analysis

Gregory H. Winger, Alex Oliver, Jelena Vićić [...]

Political Research Quarterly

Retricted access

Research article

First published 1997-6

Flexibly Specialized Agencies? Reflexivity,Identity,and the Advertising Industry

D Leslie

Environment and Planning A: Economy and Space

Retricted access

Research article

First published 2016-05

Advertising and Sexism with focus groups of preadolescents / Publicidad y sexismo analizados en grupos de discusión de preadolescentes

Laia Falcón, María-José Díaz-Aguado, Patricia Núñez

Journal for the Study of Education and Development: Infancia y Aprendizaje

Retricted access

Research article

First published 2021-6

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

Kristy A Hamilton, Seo Yoon Lee, Un Chae Chung [...]

New Media & Society

Search results