You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (132)

Journals (0)

1-10 of 132 results for advertising recognition

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Retricted access

Research article

First published 2010-6

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Anocha Aribarg, Rik Pieters, Michel Wedel

Journal of Marketing Research

Select article: Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Retricted access

Research article

First published 2022-5

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Gerrit Sundermann, Juha Munnukka

Journal of Interactive Marketing

Select article: Recall and Recognition of Static vs. Animated Banner Advertisements

Retricted access

Review article

First published 2001-10

Recall and Recognition of Static vs. Animated Banner Advertisements

Michelle E. Bayles, Barbara Chaparro

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: Recognition Effectiveness of Comic Strip Advertising for Small Retail Firms

Retricted access

Research article

First published 1991-01

Recognition Effectiveness of Comic Strip Advertising for Small Retail Firms

Rennae Daneshvary

Clothing and Textiles Research Journal

Select article: Brand disclosure and source partiality affect native advertising recognition and media credibility

Retricted access

Research article

First published 2019-9

Brand disclosure and source partiality affect native advertising recognition and media credibility

You Li, Ye Wang

News Research Journal

Select article: Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing

Retricted access

Research article

First published 1994-2

Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing

J. Dennis Cradit, Armen Tashchian, Charles F. Hofacker

Journal of Marketing Research

Select article: The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Retricted access

Research article

First published 2020-12

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Michelle A Amazeen, Bartosz W Wojdynski

Journalism

Select article: Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Retricted access

Research article

First published 2020-2

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

Select article: To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Retricted access

Research article

First published 2024-11

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Select article: Assessing the Recognition of Perimeter Advertising Signage by Television Viewers of NASCAR Winston Cup Events

Retricted access

Research article

First published 1999-12

Assessing the Recognition of Perimeter Advertising Signage by Television Viewers of NASCAR Winston Cup Events

Clay E. Harshaw, Edward T. Turner

Sport Marketing Quarterly

1
2
3
•••
14
10 / page

Article type

Publication date

Subjects

Access