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Retricted access

Research article

First published 1984-2

The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules

Roland T. Rust, Robert P. Leone

Journal of Marketing Research

Open access

Research article

First published 2019

Targeted advertisement of chlamydia screening on social media: A mixed-methods analysis

Tom Nadarzynski, Jack Burton, Kimberley Henderson [...]

DIGITAL HEALTH

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Research article

First published 2019-11

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Mihir Dash, Kshitiz Sharma

Journal of Creative Communications

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Research article

First published 2011-4

Advertising Bans and the Substitutability of Online and Offline Advertising

Avi Goldfarb, Catherine Tucker

Journal of Marketing Research

Retricted access

Research article

First published 1987-2

Direct response advertising as an element in the promotional mix

Donald R. Self, Jerry J. Ingram, Robin S. McCullin [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2018-5

How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

Retricted access

Review article

First published 1994-3

Hispanic Marketing: National Advertiser Spending Patterns and Media Choices

Sabrina R. Goodson, Mary Alice Shaver

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2003-11

Understanding the Impact of Synergy in Multimedia Communications

Prasad A. Naik, Kalyan Raman

Journal of Marketing Research

Retricted access

Research article

First published 1994-2

International direct marketing strategy

C. David Light, T.N. Somasundaram

Journal of Interactive Marketing

Retricted access

Research article

First published 2008-03

Language-Mixing in French Print Advertising

Elizabeth Martin

Journal of Creative Communications

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