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Research article

First published 2003-5

Female Gender Images in Adolescent Magazine Advertising

Julie Napoli, Marie Murgolo-Poore, Ian Boudville

Australasian Marketing Journal

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Research article

First published 2025

Sentiment analysis and preference prediction of advertising images based on eye tracking

Huixian Lin

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2009-11

A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing

Stephen W. Litvin, Nacef Mouri

Journal of Travel Research

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Research article

First published 2008-10

Third-Person Effects of Idealized Body Image in Magazine Advertisements

Yoonhyeung "Yoon" Choi, Glenn Leshner, Jounghwa Choi

American Behavioral Scientist

Open access

Research article

First published 2024-10

Where Less Is More? The Effect of White Space and Product Image Dynamism on Consumer Attitudes Toward Advertisement

Ping Liu, Shouwei Li

Sage Open

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Note

First published 1969-10

Truth and the Image of Advertising

E. John Kottman

Journal of Marketing

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Research article

First published 2009-7

Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising

Alan Pomering, Lester W. Johnson

Australasian Marketing Journal

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Research article

First published 1992-02

The Appeal of Image Advertisements

Katherine Covell

The Journal of Early Adolescence

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Research article

First published 2023-11

Politics as a Spectacle: The Role of Advertising and Physical Image in Visualizing a Political Candidate as Merchandise and Their Impact on Voting Intentions

José A. Flecha Ortiz, Rolando Rivera Guevarez, Maria Santos Corrada [...]

Journal of Creative Communications

Retricted access

Research article

First published 1992-2

Direct response versus image advertising

James W. Peltier, Barbara Mueller, Richard G. Rosen

Journal of Interactive Marketing

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