Abstract
Advertising has been the victim of credibility criticism for decades. Critics have suggested the social stature of advertising would improve if advertising were more truthful. In this article the author states that advertising is essentially truthful, but ironically suffers from an untruthful image that is largely inherent. Five reasons for this image are presented and discussed in the hope that such an examination of the truth-falsity facet of advertising will promote further understanding of this important institution.
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