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Articles (32)

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1-10 of 32 results for advertising humor

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Select article: One Hundred Years of Humor in American Advertising

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Research article

First published 2005-06

One Hundred Years of Humor in American Advertising

Fred K. Beard

Journal of Macromarketing

Select article: Humor in Advertising

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Research article

First published 1973-10

Humor in Advertising

Brian Sternthal, C. Samuel Craig

Journal of Marketing

Select article: Extraversion and Evaluation of Humorous Advertisements

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Research article

First published 2010-2

Extraversion and Evaluation of Humorous Advertisements

Malgorzata A. Styśko-Kunkowska, Dorota Borecka

Psychological Reports

Select article: Humor in Advertising: The Moderating Role of Prior Brand Evaluation

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Research article

First published 1990-11

Humor in Advertising: The Moderating Role of Prior Brand Evaluation

Amitava Chattopadhyay, Kunal Basu

Journal of Marketing Research

Select article: Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

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Research article

First published 1993-4

Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Dana L. Alden, Wayne D. Hoyer, Chol Lee

Journal of Marketing

Select article: Effects of Anti-Tobacco Advertisements Based on Risk-Taking Tendencies: Realistic Fear vs. Vulgar Humor

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Other

First published 2002-12

Effects of Anti-Tobacco Advertisements Based on Risk-Taking Tendencies: Realistic Fear vs. Vulgar Humor

Moon J. Lee, Mary Ann Ferguson

Journalism & Mass Communication Quarterly

Select article: Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

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Research article

First published 2024-1

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Marc Polo López, Joan Francesc Fondevila-Gascón, Eduard Vidal-Portés [...]

American Behavioral Scientist

Select article: Using Humor or Fear Appeal: The Moderating Role of the Source's Attractiveness and the Source's Communication Habits in an Electoral Campaign

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Research article

First published 2012-6

Using Humor or Fear Appeal: The Moderating Role of the Source's Attractiveness and the Source's Communication Habits in an Electoral Campaign

Sonia Capelli, William Sabadie, Olivier Trendel

Recherche et Applications en Marketing (English Edition)

Select article: Humor in Advertising: A Behavioral Perspective

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Research article

First published 1979-09

Humor in Advertising: A Behavioral Perspective

Calvin P. Duncan

Journal of the Academy of Marketing Science

Select article: Humorous Advertising in the Post,1920–1939

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Brief report

First published 1984-6

Humorous Advertising in the Post,1920–1939

Gary B. Wilcox, Sandra E. Moriarty

Journalism & Mass Communication Quarterly

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