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Research article

First published 2022-1

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Inwon Kang, Xue He, Ilhwan Ma

International Journal of Market Research

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Research article

First published 2012-8

The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising

Kerstin Gidlöf, Nils Holmberg, Helena Sandberg

Visual Communication

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Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2017-10

Exposure to Tobacco Advertising,Promotion Among the Adult Population in Vietnam and Its Implications for Public Health

Le Thi Thanh Huong, Tran Khanh Long, Tran Thi Van Anh [...]

Asia Pacific Journal of Public Health

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Research article

First published 2016-8

Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration

Millie Elsen, Rik Pieters, Michel Wedel

Journal of Marketing Research

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Review article

First published 2017-11

Exposure to advertising and perception,interest,and use of e-cigarettes among adolescents: findings from the US National Youth Tobacco Survey

Jia Pu, Xiao Zhang

Perspectives in Public Health

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Research article

First published 2014-7

Children’s Advertising Exposure,Advertised Product Desire,and Materialism

Suzanna J. Opree, Moniek Buijzen, Eva A. van Reijmersdal [...]

Communication Research

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Research article

First published 1972-2

Advertisement Size and the Relationship between Product Usage and Advertising Exposure

Alvin J. Silk, Frank P. Geiger

Journal of Marketing Research

Open access

Research article

First published 2023-05

Exposure to E-Cigarette Advertising and Its Association With E-Cigarette Use Among Youth and Adolescents in Two Largest Cities in Vietnam 2020

Thi Thanh Huong Le, Tu Hoang Le, Minh Dat Le [...]

Tobacco Use Insights

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Research article

First published 1997-8

A Household-Level Television Advertising Exposure Model

Makoto Abe

Journal of Marketing Research

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