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Articles (201)

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1-10 of 201 results for advertising endorser

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Select article: Journalists as radio advertising endorsers in news or talk radio stations

Retricted access

Research article

First published 2020-12

Journalists as radio advertising endorsers in news or talk radio stations

Clara Muela-Molina, Josefa D Martín-Santana, Eva Reinares-Lara

Journalism

Select article: Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

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Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

Select article: Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Open access

Research article

First published 2024-1

Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Dong Jenn Yang

Sage Open

Select article: Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

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Research article

First published 2018-2

Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

Timothy P. Derdenger, Hui Li, Kannan Srinivasan

Journal of Marketing Research

Select article: Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

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Research article

First published 2026

Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Shengru Ren, Sheng Bi

Communication & Sport

Select article: Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

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Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Use of Endorsers in Magazine Advertisements

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Research article

First published 1990-9

Use of Endorsers in Magazine Advertisements

Patricia A. Stout, Young Sook Moon

Journalism & Mass Communication Quarterly

Select article: Sentiment Analysis of Celebrity-endorsed Advertisements

Open access

Research article

First published 2023-7

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

Select article: Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

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Research article

First published 2018-3

Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

Joe Phua, Seunga Venus Jin, Jung Min Hahm

Journal of Health Psychology

Select article: Musical influences in advertising: how music modifies first impressions of product endorsers and brands

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Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

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