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Articles (265)

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1-10 of 265 results for advertising emotivity

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Select article: Emotion in Processing Advertising and News

Retricted access

Research article

First published 2023-6

Emotion in Processing Advertising and News

Esther Thorson

Journalism & Communication Monographs

Select article: Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

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Research article

First published 2018-6

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

Select article: A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

Retricted access

Research article

First published 2018-11

A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

Shanshi Li, Gabby Walters, Jan Packer [...]

Journal of Travel Research

Select article: Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Free access

Research article

First published 2024-1

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Marc Polo López, Joan Francesc Fondevila-Gascón, Eduard Vidal-Portés [...]

American Behavioral Scientist

Select article: Emotional advertising in Morocco during the COVID-19 pandemic: A semiotic analysis

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Research article

First published 2023-6

Emotional advertising in Morocco during the COVID-19 pandemic: A semiotic analysis

Abdelkrim Chirig, Karima Bouziane, Marouane Zakhir

Social Science Information

Select article: Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

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Research article

First published 2026

Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

Diogo Rógora Kawano, Leandro Leonardo Batista

Journal of Creative Communications

Select article: Commercial pacification: Airline advertising,fear of flight,and the shaping of popular emotion

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Research article

First published 2016-3

Commercial pacification: Airline advertising,fear of flight,and the shaping of popular emotion

Richard K Popp

Journal of Consumer Culture

Select article: A randomized experiment of the effects of food advertisements on food-related emotional expectancies in adults

Open access

Research article

First published 2023-9

A randomized experiment of the effects of food advertisements on food-related emotional expectancies in adults

Jenna R Cummings, Lindzey V Hoover, Ashley N Gearhardt

Journal of Health Psychology

Select article: The impact of advertisements on women’s psychological and emotional states: exploring navigation and resistance of disabling stereotypes

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Research article

First published 2019-9

The impact of advertisements on women’s psychological and emotional states: exploring navigation and resistance of disabling stereotypes

Media,Culture & Society

Select article: Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

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Research article

First published 2021-9

Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

Murooj Yousef, Timo Dietrich, Geraldine Torrisi

Social Marketing Quarterly

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