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Articles (18)

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1-10 of 18 results for advertising effects hierarchy

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Select article: Discovering how Advertising Grows Sales and Builds Brands

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Research article

First published 2012-12

Discovering how Advertising Grows Sales and Builds Brands

Norris I. Bruce, Kay Peters, Prasad A. Naik

Journal of Marketing Research

Select article: An Attitudinal Framework for Advertising Strategy

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First published 1972-4

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Michael L. Ray, Edward C. Strong

Journal of Marketing

Select article: Inquiry Conversion and Travel Advertising Effectiveness

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First published 1993-04

Inquiry Conversion and Travel Advertising Effectiveness

Donald J. Messmer, Robert R. Johnson

Journal of Travel Research

Select article: Web advertisement effectiveness evaluation: Attention and memory

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Research article

First published 2019-1

Web advertisement effectiveness evaluation: Attention and memory

Shaojun Kong, Zhenfang Huang, Noel Scott [...]

Journal of Vacation Marketing

Select article: How Advertising Works: What Do We Really Know?

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Research article

First published 1999-1

How Advertising Works: What Do We Really Know?

Demetrios Vakratsas, Tim Ambler

Journal of Marketing

Select article: Negative Political Advertising: Some Effects from the 13th Indian General Election 1999

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First published 2000-8

Negative Political Advertising: Some Effects from the 13th Indian General Election 1999

Mukul P. Gupta

Global Business Review

Select article: The Hypothesis of a Hierarchy of Effects: A Partial Evaluation

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Research article

First published 1966-2

The Hypothesis of a Hierarchy of Effects: A Partial Evaluation

Kristian S. Palda

Journal of Marketing Research

Select article: Information Response Models: An Integrated Approach

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First published 1982-1

Information Response Models: An Integrated Approach

Robert E. Smith, William R. Swinyard

Journal of Marketing

Select article: Roles of Consumer and Psychology in Consumer Psychology

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Research article

First published 1963-12

Roles of Consumer and Psychology in Consumer Psychology

Robert Perloff

Psychological Reports

Select article: The Crossroads of Race and Sexuality

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First published 2003-11

The Crossroads of Race and Sexuality

Voon Chin Phua, Gayle Kaufman

Journal of Family Issues

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