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Research article

First published 2022-10

Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

Rui-zhi Zhang, Joon-young Hur

Sage Open

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Research article

First published 2025-2

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S., Tathagata Ghosh

Australasian Marketing Journal

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Research article

First published 2020-5

The quantitative evaluation on the advertisement design effects with fuzzy number intuitionistic fuzzy information

Xiao-Na Guan

International Journal of Knowledge-Based and Intelligent Engineering Systems

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Research article

First published 2025-9

Optimizing the visual effects of advertisement design using image analysis technology based on the YOLOv4 target detection algorithm

Yifeng Du

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2025

Breaking Barriers,Building Futures: Designing Inclusive Digital Resources for Enhancing First-Gen Student Engagement in Advertising Education

Vaibhav Shwetangbhai Diwanji, Yvonnes Chen, Angie Hendershot

Journalism & Mass Communication Educator

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Research article

First published 1979-5

The Design of Advertising Experiments Using Statistical Decision Theory

Robert C. Blattberg

Journal of Marketing Research

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Research article

First published 1999-9

Application of Cognitive Principles to the Design of Direct-to-Consumer Advertising of Prescription Medications

Michael S. Wogalter, Corinna S. Paine, Brian J. Mills [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2023-08

Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study

Kimia Keshanian, Narayan Ramasubbu, Kaushik Dutta

Production and Operations Management

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Research article

First published 1987-5

Attitudes toward Marketing and Advertising by Interior Design Professionals

Paula J. Brackelsberg, Dorothy L. Fowles

Journal of Interior Design

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Research article

First published 2018-11

Case Study: Teaching Design in Advertising. Lessons From a Portfolio School

Eric Haley, Robyn Blakeman

Journal of Advertising Education

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