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Research article

First published 2025

Avoiding tourists’ cultural distortion risk perceptions: Designing appropriate cultural heritage tourism advertising content

Huang Huang, Wen-Qi Ruan, Mei-Yu Wang

Journal of Vacation Marketing

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Research article

First published 2019-7

The Role of User Involvement,User Involvement Types,Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Mohsen Pashna, Mohammad Rahim Esfidani, Seyed Mohammad bagher Jafari

Journal of Creative Communications

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Research article

First published 2000-4

On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs

Mary Beth Pinto

Psychological Reports

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Research article

First published 2015-5

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

Khim-Yong Goh, Junhong Chu, Jing Wu

Journal of Interactive Marketing

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Research article

First published 1980-9

Information Content IN U.S. and Australian Television Advertising

Grahame R. Dowling

Journal of Marketing

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Research article

First published 2000-9

The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes,Beer,and Nonalcoholic Beverages

Kathleen J. Kelly, Michael D. Slater, David Karan [...]

Journal of Public Policy & Marketing

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Research article

First published 2001-6

Gender-Role Stereotyping in Zimbabwean Television Advertisements

Adrian Furnham, Akunda E. Pallangyo, Barrie Gunter

South African Journal of Psychology

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Research article

First published 2025-4

Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment

Andrey Simonov, Tommaso Valletti, Andre Veiga

Journal of Marketing Research

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Research article

First published 2006-02

Impact of Telepresence Levels on Internet Advertising Effects

Ching-Jui Keng, Hung-Yuan Lin

Cyberpsychology,Behavior,and Social Networking

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Other

First published 2007-12

Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?

Ron Warren, Jan LeBlanc Wicks, Robert H. Wicks [...]

Journalism & Mass Communication Quarterly

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