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Articles (366)

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1-10 of 366 results for advertising competition

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Select article: Competition and Combative Advertising

Retricted access

Review article

First published 2011-12

Competition and Combative Advertising

Fred K. Beard

Journal of Macromarketing

Select article: The Impact of Market Competition on Search Advertising

Retricted access

Research article

First published 2015-5

The Impact of Market Competition on Search Advertising

Yupin Yang, Qiang (Steven) Lu, Guanting Tang [...]

Journal of Interactive Marketing

Select article: The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Retricted access

Research article

First published 2008-4

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher, André Bonfrer, Sanjay Dhar

Journal of Marketing Research

Select article: Advertising Competition on the Internet: Operational and Strategic Considerations

Retricted access

Research article

First published 2018-05

Advertising Competition on the Internet: Operational and Strategic Considerations

Dengpan Liu, Vijay Mookerjee

Production and Operations Management

Select article: Price Competition and Endogenous Valuation in Search Advertising

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Research article

First published 2011-6

Price Competition and Endogenous Valuation in Search Advertising

Lizhen Xu, Jianqing Chen, Andrew Whinston

Journal of Marketing Research

Select article: Customer Satisfaction,Advertising Competition,and Platform Performance

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Research article

First published 2022-04

Customer Satisfaction,Advertising Competition,and Platform Performance

Chaolin Yang, Liang Guo, Sean X. Zhou

Production and Operations Management

Select article: Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

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Research article

First published 2020-9

Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

Jackson de Souza, Luiz Mendes-Filho, Dimitrios Buhalis

Tourism Economics

Select article: Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition

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Research article

First published 2019-8

Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition

Wei Wang, Gang Li, Richard Y.K. Fung [...]

Journal of Interactive Marketing

Select article: Competition concerns in digital advertisement markets: Consolidating the regulatory approach for India

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Research article

First published 2023-12

Competition concerns in digital advertisement markets: Consolidating the regulatory approach for India

Sidharth Chauhan, Talin Bhardwaj

Competition and Regulation in Network Industries

Select article: Advertising and Media Capture in Turkey: How Does the State Emerge as the Largest Advertiser with the Rise of Competitive Authoritarianism?

Open access

Research article

First published 2021-10

Advertising and Media Capture in Turkey: How Does the State Emerge as the Largest Advertiser with the Rise of Competitive Authoritarianism?

Servet Yanatma

The International Journal of Press/Politics

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