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Research article

First published 2004-7

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence,Prior Trial Behavior,and Antitobacco Campaign Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton [...]

Journal of Marketing

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Research article

First published 2007-4

How do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences between Adults and Adolescents

Andrea H. Tangari, Scot Burton, J. Craig Andrews [...]

Journal of Public Policy & Marketing

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Research article

First published 2014-3

Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

Gianfranco Walsh, Edward Shiu, Louise M. Hassan

Journal of International Marketing

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Research article

First published 2019-9

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Christian Hughes, Vanitha Swaminathan, Gillian Brooks

Journal of Marketing

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Research article

First published 2014-11

Social Media in Advertising Campaigns

Hilde A.M. Voorveld, Guda van Noort

Journal of Creative Communications

Open access

Research article

First published 2025-4

The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Jong Woo Jun, Jungryum Kim

Sage Open

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Research article

First published 2014-6

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklos Sarvary

Journal of Marketing Research

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Research article

First published 2017-7

Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

Mitesh M. Jayswal

Journal of Creative Communications

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Research article

First published 2018-5

How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

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Research article

First published 2009-9

Analysing an Advertising Campaign: Towards an Integrated Cultural-Industrial Analysis

Neil O'Boyle

Sociological Research Online

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