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Articles (130)

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1-10 of 130 results for advertising budget

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Select article: Spatiotemporal Allocation of Advertising Budgets

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Research article

First published 2012-2

Spatiotemporal Allocation of Advertising Budgets

Ashwin Aravindakshan, Kay Peters, Prasad A. Naik

Journal of Marketing Research

Select article: The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

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Research article

First published 2020-6

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

Ceren Kolsarici, Demetrios Vakratsas, Prasad A. Naik

Journal of Marketing Research

Select article: The Advertising Budgeting Practices of Industrial Marketers

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Research article

First published 1984-9

The Advertising Budgeting Practices of Industrial Marketers

Vincent J. Blasko, Charles H. Patti

Journal of Marketing

Select article: Does Advertising Belong in the Capital Budget?

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Research article

First published 1966-10

Does Advertising Belong in the Capital Budget?

Joel Dean

Journal of Marketing

Select article: Improving Students’ Understanding of the Retail Advertising Budgeting Process

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Research article

First published 2000-08

Improving Students’ Understanding of the Retail Advertising Budgeting Process

Myron Gable, Lynn Harris, Ann Fairhurst [...]

Journal of Marketing Education

Select article: Free Cash Flow,Agency Costs,and the Affordability Method of Advertising Budgeting

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Research article

First published 2002-1

Free Cash Flow,Agency Costs,and the Affordability Method of Advertising Budgeting

Kissan Joseph, Vernon J. Richardson

Journal of Marketing

Select article: Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

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Research article

First published 1998-8

Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint

Bart J. Bronnenberg

Journal of Marketing Research

Select article: The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

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Research article

First published 2020-11

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Safak Sahin, Seyhmus Baloglu, Esra Topcuoglu

Cornell Hospitality Quarterly

Select article: Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis

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Research article

First published 2018-08

Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis

Chun‐Hung Chiu, Tsan‐Ming Choi, Xin Dai [...]

Production and Operations Management

Select article: Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs

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Research article

First published 2016-8

Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs

Anindita Chakravarty, Rajdeep Grewal

Journal of Marketing Research

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