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Articles (191)

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1-10 of 191 results for advertising as a topic

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Select article: Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

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Research article

First published 2025

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

Sydney Chinchanachokchai, Fang Yang, Anan Wan [...]

Journal of Advertising Education

Select article: Addressing the Topic of Female Representation in Advertising: A Method for Enhancing Advertising Literacy in the Introductory Course

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Research article

First published 2002-5

Addressing the Topic of Female Representation in Advertising: A Method for Enhancing Advertising Literacy in the Introductory Course

Tom Reichert

Journal of Advertising Education

Select article: Articles Relfect Teamwork,Agency-client Relationships and other Topics Relevant to Advertising Curricula

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Research article

First published 2000-5

Articles Relfect Teamwork,Agency-client Relationships and other Topics Relevant to Advertising Curricula

Mary Alice Shaver

Journal of Advertising Education

Select article: Culling the FLoC: Market forces,regulatory regimes and Google’s (mis)steps on the path away from targeted advertising 1

Open access

Research article

First published 2022-5

Culling the FLoC: Market forces,regulatory regimes and Google’s (mis)steps on the path away from targeted advertising 1

David Eliot, David Murakami Wood

Information Polity

Select article: Drug's information and publicity: A challenge for the pharmaceutical legislation

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Research article

First published 2014-8

Drug's information and publicity: A challenge for the pharmaceutical legislation

Federico Javier Giraudo, Zaragoza Mariano Hugo

Pharmaceuticals Policy and Law

Select article: From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

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Research article

First published 2016-8

From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

Elizabeth C. Crawford, Emory S. Daniel, David K. Westerman

Journal of Advertising Education

Select article: Inefficiencies in Digital Advertising Markets

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Research article

First published 2021-1

Inefficiencies in Digital Advertising Markets

Brett R. Gordon, Kinshuk Jerath, Zsolt Katona [...]

Journal of Marketing

Select article: Controlling Deceptive Advertising in China: An Overview

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Research article

First published 2008-9

Controlling Deceptive Advertising in China: An Overview

Zhihong Gao

Journal of Public Policy & Marketing

Select article: “Genderation,” Identity,and Authenticity in the LGBTQ Marketplace

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Research article

First published 2024-8

“Genderation,” Identity,and Authenticity in the LGBTQ Marketplace

Gillian W. Oakenfull

Australasian Marketing Journal

Select article: The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory

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Research article

First published 1988-2

The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory

Gerard J. Tellis, Claes Fornell

Journal of Marketing Research

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