Addressing the Topic of Female Representation in Advertising: A Method for Enhancing Advertising Literacy in the Introductory Course

Brown J. A. (1998). Media literacy perspectives. Journal of Communication, 48(1), 44–57.

Dolliver M. (1999, March 15). Is there too much sexual imagery in advertising? Adweek, 21(11), 22.

Ford J. B. , LaTour M. S. , & Middleton C. (1999). Women's studies and advertising role portrayal sensitivity: How easy is it to raise “feminist consciousness”? Journal of Current Issues and Research in Advertising, 21(2), 77–87.

Lafky S. , Duffy M. , Steinmaus M. , & Berkowitz D. (1996). Looking through gendered lenses: Female stereotyping in advertisements and gender role expectations. Journalism and Mass Communication Quarterly, 73(2), 379–389.

Lazier L. , & Kendrick A. (1993). Women in advertisements: Sizing up the images, roles, and functions. In Creedon P. J. (ed.), Women in Mass Communication (pp. 220–233). Newbury Park, CA: Sage.

Kilbourne J. (2000). Killing us softly 3: Advertising's image of women. Media Education Foundation, Northampton, MA.

Pardun C. (1999). Social responsibility and the advertising curriculum. Journal of Advertising Education, 3(1), 45–47.

Summers S. L. (2000, October). Get ‘em thinking! Using the “3 Rs” of media literacy. Reading Online, 4(4). Retrieved February 12, 2002, from http://www.readingonline.org/newliteracies/lit_index.asp?HREF=/newliteracies/summers/index.html