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Articles (81)

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1-10 of 81 results for advertising and R

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Select article: The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

Open access

Research article

First published 2020-9

The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

Niket Jindal

Journal of Marketing

Select article: You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Retricted access

Research article

First published 2012-9

You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Imran S. Currim, Jooseop Lim, Joung W. Kim

Journal of Marketing

Select article: Unveiling Determinants of Resource Allocation to R&D and Advertising: Insights from Indian Manufacturing Companies

Retricted access

Research article

First published 2025

Unveiling Determinants of Resource Allocation to R&D and Advertising: Insights from Indian Manufacturing Companies

Navjot Kaur, Balwinder Singh

Global Business Review

Select article: Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms

Retricted access

Research article

First published 2023

Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms

Jai Kamal, Sanjay Kumar Singh

Vision: The Journal of Business Perspective

Select article: Marketing Spending Strategy in Recessions

Retricted access

Research article

First published 2010-8

Marketing Spending Strategy in Recessions

Gary L. Lilien, Raji Srinivasan

Australasian Marketing Journal

Select article: Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs

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Research article

First published 2016-8

Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs

Anindita Chakravarty, Rajdeep Grewal

Journal of Marketing Research

Select article: Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns

Retricted access

Research article

First published 2019-5

Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns

Yvonne van Everdingen, Vijay Ganesh Hariharan, Stefan Stremersch

Journal of Marketing

Select article: 5 Ways to S-t-r-e-t-c-h Your Advertising Budget

Retricted access

Other

First published 1966-11

5 Ways to S-t-r-e-t-c-h Your Advertising Budget

George B. Frank

Cornell Hospitality Quarterly

Select article: Book Review: Ad Critique: How to Deconstruct Ads In Order to Build Better Advertising,by Nancy R. Tag

Retricted access

Book review

First published 2013-12

Book Review: Ad Critique: How to Deconstruct Ads In Order to Build Better Advertising,by Nancy R. Tag

Jerilyn Hynes Kamm

Journalism & Mass Communication Educator

Select article: Advertising,Research and Development,and Systematic Risk of the Firm

Retricted access

Research article

First published 2007-1

Advertising,Research and Development,and Systematic Risk of the Firm

Leigh McAlister, Raji Srinivasan, MinChung Kim

Journal of Marketing

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