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Articles (129)

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1-10 of 129 results for advertisement fit

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Select article: Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Retricted access

Research article

First published 2022-1

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Inwon Kang, Xue He, Ilhwan Ma

International Journal of Market Research

Select article: The influence of different levels of musical fit on the efficiency of audio-visual advertising

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Research article

First published 2022-3

The influence of different levels of musical fit on the efficiency of audio-visual advertising

Ann-Kristin Herget, Priska Breves, Holger Schramm

Musicae Scientiae

Select article: The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

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Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Select article: Development and testing of an instrument to determine Musical Fit in audio–visual advertising

Retricted access

Research article

First published 2018-9

Development and testing of an instrument to determine Musical Fit in audio–visual advertising

Ann-Kristin Herget, Holger Schramm, Priska Breves

Musicae Scientiae

Select article: The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: Here is a place for you/know your place: Critiquing “biopedagogy” embedded in images of the female body in fitness advertising

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Research article

First published 2021-11

Here is a place for you/know your place: Critiquing “biopedagogy” embedded in images of the female body in fitness advertising

Carly Drake, Scott K. Radford

Journal of Consumer Culture

Select article: Fitness on Facebook: Advertisements Generated in Response to Profile Content

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Research article

First published 2012-10

Fitness on Facebook: Advertisements Generated in Response to Profile Content

Hope Villiard, Megan A. Moreno

Cyberpsychology,Behavior,and Social Networking

Select article: The Influence of Political Fit,Issue Fit,and Targeted Political Advertising Disclosures on Persuasion Knowledge,Party Evaluation,and Chilling Effects

Open access

Research article

First published 2024-4

The Influence of Political Fit,Issue Fit,and Targeted Political Advertising Disclosures on Persuasion Knowledge,Party Evaluation,and Chilling Effects

Melanie Hirsch, Alice Binder, Jörg Matthes

Social Science Computer Review

Select article: The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

Select article: Musical influences in advertising: how music modifies first impressions of product endorsers and brands

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Research article

First published 2006-10

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Mark F. Zander

Psychology of Music

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