Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2018

Positive Effects of Disruptive Advertising on Consumer Preferences

Raoul Bell, Axel Buchner

Journal of Interactive Marketing

Restricted accessResearch articleFirst published August, 2005

Dae-Young Kim, Yeong-Hyeon Hwang, Daniel R. Fesenmaier

Journal of Travel Research

Restricted accessResearch articleFirst published November, 2015

Natalia Viktorovna Antonova

Journal of Creative Communications

Restricted accessResearch articleFirst published November, 2008

Marissa Jiménez, Kenneth C.C. Yang

Journal of Creative Communications

Restricted accessResearch articleFirst published December, 2009

Adam Atherly, Paul H. Rubin

Medical Care Research and Review

Open accessResearch articleFirst published April, 2024

Yuxiang Zhang, Weijun Zhong

Sage Open

Restricted accessResearch articleFirst published June, 2014

Yakov Bart, Andrew T. Stephen, Miklos Sarvary

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 2022

Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published December, 2025

Bowen Luo, Bhoomija Ranjan

Journal of Marketing Research

Restricted accessResearch articleFirst published March, 2019

Pengyuan Wang, Guiyang Xiong, Jian Yang

Journal of Marketing