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Articles (29)

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1-10 of 29 results for advertised reference prices

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Select article: Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Open access

Research article

First published 2022-6

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Pranav Jindal

Journal of Marketing Research

Select article: The Effects of Reference Prices in Retail Advertisements

Retricted access

Research article

First published 1981-3

The Effects of Reference Prices in Retail Advertisements

Edward A. Blair, E. Laird Landon

Journal of Marketing

Select article: Contextual Effects of Reference Prices in Retail Advertisements

Retricted access

Research article

First published 1991-7

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward A. Blair

Journal of Marketing

Select article: Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Retricted access

Research article

First published 2006-10

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Daniel J. Howard, Roger A. Kerin

Journal of Marketing

Select article: Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Retricted access

Research article

First published 1999-3

Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan [...]

Journal of Public Policy & Marketing

Select article: Advertised reference prices in an Internet environment: Effects on consumer price perceptions and channel search intentions

Retricted access

Research article

First published 2003-5

Advertised reference prices in an Internet environment: Effects on consumer price perceptions and channel search intentions

Thomas Jensen, Jeremy Kees, Scot Burton [...]

Journal of Interactive Marketing

Select article: The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Retricted access

Research article

First published 1979-6

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Murphy A. Sewall, Michael H. Goldstein

Journal of Marketing

Select article: Adjudicating Claims of Deceptive Advertised Reference Prices: The use of Empirical Evidence

Retricted access

Research article

First published 1994-9

Adjudicating Claims of Deceptive Advertised Reference Prices: The use of Empirical Evidence

Larry D. Compeau, Dhruv Grewal, Diana S. Grewal

Journal of Public Policy & Marketing

Select article: Quality versus Price in the Merchandising of Upholstered Furniture with Special Reference to Advertising

Retricted access

Research article

First published 1935-10

Quality versus Price in the Merchandising of Upholstered Furniture with Special Reference to Advertising

Paul F. Coe

Journal of Marketing

Select article: Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Retricted access

Research article

First published 2019-3

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Hongjuan Song, Yushi Jiang

Tourism Economics

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