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1-10 of 434 results for advertised price

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Select article: Price Competition and Endogenous Valuation in Search Advertising

Retricted access

Research article

First published 2011-6

Price Competition and Endogenous Valuation in Search Advertising

Lizhen Xu, Jianqing Chen, Andrew Whinston

Journal of Marketing Research

Select article: Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Open access

Research article

First published 2022-6

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Pranav Jindal

Journal of Marketing Research

Select article: How Does Advertising Affect the Price Elasticity of Lodging Demand? Evidence from Taiwan

Retricted access

Research article

First published 2015-10

How Does Advertising Affect the Price Elasticity of Lodging Demand? Evidence from Taiwan

Chiang-Ming Chen, Yu-Chen Lin, Yi-Chun Tsai

Tourism Economics

Select article: Direct-to-Consumer Advertising and Consumer Prescription Prices

Retricted access

Research article

First published 1996-1

Direct-to-Consumer Advertising and Consumer Prescription Prices

Steven W. Kopp

Therapeutic Innovation & Regulatory Science

Select article: First-Price Auctions in Online Display Advertising

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Research article

First published 2021-10

First-Price Auctions in Online Display Advertising

Stylianos Despotakis, R. Ravi, Amin Sayedi

Journal of Marketing Research

Select article: Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

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Research article

First published 2019-3

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

Hongjuan Song, Yushi Jiang

Tourism Economics

Select article: Advertising,Price and Hotel Service Quality: A Signalling Perspective

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Research article

First published 2014-10

Advertising,Price and Hotel Service Quality: A Signalling Perspective

Hsien-Hung Chiu, Chiang-Ming Chen

Tourism Economics

Select article: Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness

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Research article

First published 2017-4

Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness

Maarten J. Gijsenberg

Journal of Marketing Research

Select article: Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

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Other

First published 2005-1

Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

Radhika Anantharaman, Anju Parthan, Marv Shepherd

Therapeutic Innovation & Regulatory Science

Select article: Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

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Research article

First published 2021-11

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Chee S. Cheong, Arvid O.I. Hoffmann, Ralf Zurbruegg

Journal of Marketing

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