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Research article

First published 2024

Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

Lee Siew Keong, Sheila Cheng, Omkar Dastane

FIIB Business Review

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Research article

First published 2011-7

Closing the Marketing Capabilities Gap

George S. Day

Journal of Marketing

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Research article

First published 2010-9

Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study

Antonio Navarro, Francisco J. Acedo, Matthew J. Robson [...]

Journal of International Marketing

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Research article

First published 2016-12

Luxury Firms in China: The Role of Design and Marketing Capabilities

Marco Bettiol, Maria Chiarvesio, Eleonora Di Maria [...]

Global Business Review

Open access

Research article

First published 2023-7

An Examination of the Identification and Exploitation of International Opportunities Among Chinese Traditional SMEs

Hazem Ali, Min Li, Zhongli Wu [...]

Sage Open

Open access

Research article

First published 2015-1

Born Globals Trough Knowledge-Based Dynamic Capabilities and Network Market Orientation

Diego Monferrer, Andreu Blesa, María Ripollés

BRQ Business Research Quarterly

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Research article

First published 2011-5

Taking Innovations to Market

Lene Foss, Tatiana Iakovleva, Jill Kickul [...]

The International Journal of Entrepreneurship and Innovation

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Research article

First published 1999-01

Animat Market - Trading Interactions as Collective Social Adaptive Behavior

Dave Cliff, Janet Bruten

Adaptive Behavior

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Research article

First published 2016-8

Adapting to Fast-Changing Markets and Technologies

George S. Day, Paul J.H. Schoemaker

California Management Review

Open access

Research article

First published 2026-3

Strategic Change Capability in Marketing Organizations: Conceptualization,Scale Development,and Validation

Georgios S. Bekos, Simos Chari, Matti Jaakkola [...]

Journal of Marketing

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