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1-10 of 220 results for ad creative

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Select article: Propagators,Creativity,and Informativeness: What Helps Ads Go Viral

Retricted access

Research article

First published 2019-8

Propagators,Creativity,and Informativeness: What Helps Ads Go Viral

Sarit Moldovan, Yael Steinhart, Donald R. Lehmann

Journal of Interactive Marketing

Select article: Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

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Research article

First published 2024-4

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Hui Jiang, Paul R. Messinger, Yifei Liu [...]

Journal of Marketing Research

Select article: Reactions to creative variations of a direct response Ad

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Research article

First published 1989-8

Reactions to creative variations of a direct response Ad

William H. Motes, Chadwick B. Hilton, John S. Fielden

Journal of Interactive Marketing

Select article: “Value-adding” Analysis: Doing More With Qualitative Data

Open access

Research article

First published 2020

“Value-adding” Analysis: Doing More With Qualitative Data

Joan M. Eakin, Brenda Gladstone

International Journal of Qualitative Methods

Select article: Creativity in Ergonomic Design: A Supplemental Value-Adding Source for Product and Service Development

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Research article

First published 2010-8

Creativity in Ergonomic Design: A Supplemental Value-Adding Source for Product and Service Development

Liang Zeng, Robert W. Proctor, Gavriel Salvendy

Human Factors: The Journal of the Human Factors and Ergonomics Society

Select article: Adding a New Dimension to Grief Counseling: Creative Personal Ritual as a Therapeutic Tool for Loss,Trauma and Transition

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Research article

First published 2023-6

Adding a New Dimension to Grief Counseling: Creative Personal Ritual as a Therapeutic Tool for Loss,Trauma and Transition

Terri Daniel

OMEGA - Journal of Death and Dying

Select article: Looking westwards and worshipping: The New York ‘Creative Revolution’ and British advertising,1956–1980

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Research article

First published 2017-7

Looking westwards and worshipping: The New York ‘Creative Revolution’ and British advertising,1956–1980

Sean Nixon

Journal of Consumer Culture

Select article: Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

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Research article

First published 2020-9

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Chandan A. Chavadi, M J Arul, Monika Sirothiya

Vision: The Journal of Business Perspective

Select article: Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness

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Research article

First published 2026-2

Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness

Yoori Hwang, Se-Hoon Jeong

Cyberpsychology,Behavior,and Social Networking

Select article: Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence

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Research article

First published 2004-06

Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence

Robert E. Smith, Xiaojing Yang

Marketing Theory

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