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Research article

First published 2011-12

Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

Journal of Marketing Research

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Research article

First published 1982-9

Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor

Herbert J. Rotfeld, Leonard N. Reid, Gary B. Wilcox

Journalism & Mass Communication Quarterly

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Research article

First published 2020-03

Optimal Pricing Model of Digital Music: Subscription,Ownership or Mixed?

Shengli Li, Qiuyue Luo, Liangfei Qiu [...]

Production and Operations Management

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Research article

First published 2001-08

The Effects of Party- and PAC-Sponsored Issue Advertising and the Potential of Inoculation to Combat its Impact on the Democratic Process

MICHAEL PFAU, DAVID PARK, R. LANCE HOLBERT [...]

American Behavioral Scientist

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Other

First published 1992-3

Comparing Positive and Negative Political Advertising on Radio

Michael A. Shapiro, Robert H. Rieger

Journalism & Mass Communication Quarterly

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Research article

First published 2012-5

Assessing Accountability in a Post-Citizens United Era

Deborah Jordan Brooks, Michael Murov

American Politics Research

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Research article

First published 2015-3

Sponsorship,Disclosure,and Donors

Travis N. Ridout, Michael M. Franz, Erika Franklin Fowler

Political Research Quarterly

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Research article

First published 2022-12

Health Insurance Ad Messages Targeted to English- and Spanish-Speaking Populations in a Period of Limited Federal Investment in Marketplace Outreach

Cynthia Pando, Margaret Ellen Tait, Cydney M. McGuire [...]

Medical Care Research and Review

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Research article

First published 2023-4-10

Video advertising: Using YouTube analytics for the target audience

Barbara A Manko

Journal of Information Technology Teaching Cases

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Research article

First published 2002-06

Of Dark Clouds and Silver Linings: Effects of Exposure to Issue Versus Candidate Advertising on Persuasion,Information Retention,and Issue Salience

Eric W. Groenendyk, Nicholas A. Valentino

Communication Research

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