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Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor

Journalism & Mass Communication Quarterly

Impact Factor: 2.8 / 5-Year Impact Factor: 3.9

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Research article

First published online September, 1982

Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor

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Volume 59, Issue 3

https://doi.org/10.1177/107769908205900303

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