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1-9 of 9 results for acculturation to global consumer culture

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Select article: Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

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Research article

First published 2016-4

Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

Nitin Gupta

Psychological Reports

Select article: Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

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Research article

First published 2015-6

Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

Srinivas Durvasula, Steven Lysonski

Psychological Reports

Select article: Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation

Open access

Research article

First published 2025-4

Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation

Nguyen Le, Sang Tan Huynh, Thanh Thi Bui [...]

Sage Open

Select article: Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

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Research article

First published 2019-3

Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

Select article: Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

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Research article

First published 2020-2

Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Manish Das, Debarshi Mukherjee

Management and Labour Studies

Select article: Marketer Acculturation: The Changer and the Changed

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Research article

First published 1999-7

Marketer Acculturation: The Changer and the Changed

Lisa Peñaloza, Mary C. Gilly

Journal of Marketing

Select article: Crossing consumption fields: Acculturation and status consumption of Chinese student sojourners attending U.S. universities

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Research article

First published 2025-5

Crossing consumption fields: Acculturation and status consumption of Chinese student sojourners attending U.S. universities

Jing Huang

Journal of Consumer Culture

Select article: Psychology at the Crossroads

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Research article

First published 2017-9

Psychology at the Crossroads

Rashmi Jaipal

Psychology and Developing Societies

Select article: Using Greimas' Semiotics in Ethnic Consumer Research

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Research article

First published 2016

Using Greimas' Semiotics in Ethnic Consumer Research

Virginie Silhouette-Dercourt, Christel de Lassus

International Journal of Market Research

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