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Articles (15)

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1-10 of 15 results for Zaltman Metaphor Elicitation Technique

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Select article: Using Zaltman Metaphor Elicitation Technique to Map Beneficiaries’ Experiences and Values

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Research article

First published 2017-6

Using Zaltman Metaphor Elicitation Technique to Map Beneficiaries’ Experiences and Values

Suvi Kokko, Carl Johan Lagerkvist

American Journal of Evaluation

Select article: Exploring the Tongzhi Holiday Experience with Zaltman’s Metaphor Elicitation Technique: An Embodied Social Representational Perspective

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First published 2026-4

Exploring the Tongzhi Holiday Experience with Zaltman’s Metaphor Elicitation Technique: An Embodied Social Representational Perspective

Liangwei Qiu, Xiangping Li, Ali Bavik

Journal of Travel Research

Select article: Metaphors in Career Development: Using ZMET to Explore How an Employment Initiative Changes NEETs’ Mental Models

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Research article

First published 2024-2

Metaphors in Career Development: Using ZMET to Explore How an Employment Initiative Changes NEETs’ Mental Models

Giulia Parola, Julia Thaler, Matteo Solivo

Journal of Career Assessment

Select article: What Went Wrong? Unpacking the Cognitive Mechanisms of Co-destruction in Experience-based Platforms

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First published 2025-11

What Went Wrong? Unpacking the Cognitive Mechanisms of Co-destruction in Experience-based Platforms

Hamed Nasiri, Soroush Ghazinoori, Mehdi Elyasi

Journal of Creating Value

Select article: Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online

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First published 2016

Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online

Samantha Hogan, Jenni Romaniuk, Margaret Faulkner

International Journal of Market Research

Select article: Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies

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First published 2023-3

Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies

Elizabeth Crosby, Kim McKeage, Terri L Rittenburg [...]

International Journal of Market Research

Select article: In Their Own Eyes and Voices

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First published 2015-12

In Their Own Eyes and Voices

Jian Han, Neng Liang

Journal of Management Education

Select article: A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty

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First published 2008-05

A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty

Flavia Hendler, Kathryn A. Latour

Cornell Hospitality Quarterly

Select article: Profiling Gastronomes from their Food Experience Journey

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First published 2020-8

Profiling Gastronomes from their Food Experience Journey

Roozbeh Babolian Hendijani, Huey Chern Boo

Journal of Hospitality & Tourism Research

Select article: Unintended Cognitive,Affective,and Behavioral Consequences of Group Assignments

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First published 2012-4

Unintended Cognitive,Affective,and Behavioral Consequences of Group Assignments

Wayne A. Neu

Journal of Marketing Education

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