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Articles (30)

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1-10 of 30 results for Wroe Alderson

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Select article: Reading Wroe: On the Biopoetics of Alderson’s Functionalism

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Research article

First published 2002-09

Reading Wroe: On the Biopoetics of Alderson’s Functionalism

Stephen Brown

Marketing Theory

Select article: Wroe Alderson

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Other

First published 1966-1

Wroe Alderson

John S. Wright, Wendell R. Smith

Journal of Marketing

Select article: Quaker Travels,Fellow Traveler?

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Research article

First published 2009-09

Quaker Travels,Fellow Traveler?

Mark Tadajewski

Journal of Macromarketing

Select article: Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system

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Other

First published 2010-12

Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system

Eric H. Shaw

Marketing Theory

Select article: Books and Macromarketing

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Research article

First published 2006-12

Books and Macromarketing

Roger Dickinson

Journal of Macromarketing

Select article: Towards a Theory of Marketing

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Research article

First published 1948-10

Towards a Theory of Marketing

Wroe Alderson, Reavis Cox

Journal of Marketing

Select article: Book Review: The Study of Society: A Unified Approach

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Book review

First published 1964-2

Book Review: The Study of Society: A Unified Approach

Wroe Alderson

Journal of Marketing Research

Select article: Trends in Distribution of Drug Products

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Research article

First published 1935-1

Trends in Distribution of Drug Products

Wroe Alderson

Journal of Marketing

Select article: Book Review: Marketing Research Practice

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Book review

First published 1950-7

Book Review: Marketing Research Practice

Wroe Alderson

Journal of Marketing

Select article: Book Review: Experimental Designs in Industry

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Book review

First published 1959-4

Book Review: Experimental Designs in Industry

Wroe Alderson

Journal of Marketing

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