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Open access

Research article

First published 2025

Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Stella Kladou, Kyuho Lee, Ahmet Usakli [...]

Journal of Vacation Marketing

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Research article

First published 2026

Designation of Origin,Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking

Ricardo Díaz-Armas, Sara Campo, Andrés Fernández-Martín [...]

Cornell Hospitality Quarterly

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Research article

First published 2003-9

Components of Wine Prices for Australian Wine: How Winery Reputation,Wine Quality,Region,Vintage,and Winery Size Contribute to the Price of Varietal Wines

Bith-Hong Ling, Larry Lockshin

Australasian Marketing Journal

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Research article

First published 2025-6

Consumers’ Perceptions of North Carolina Wines: A Case Study with a Place-Based Focus

Cynthia S. Deale, Seung Hyun (Jenna) Lee

Journal of Hospitality & Tourism Cases: An International Case Journal

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Case report

First published 2018-6

Sula Wines: A Foray into Uncharted Territory

Swati Singh, Pallavi Srivastava

South Asian Journal of Business and Management Cases

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Research article

First published 2002-9

Green International Wine Marketing

Mary Pugh, Richard Fletcher

Australasian Marketing Journal

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Research article

First published 2000-05

Trade Dress and Consumer Perception of Product Similarity

Denney G. Rutherford, Andrew W. Perkins, Eric R. Spangenberg

Journal of Hospitality & Tourism Research

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Case report

First published 2012-8

Small Firms Crafting Growth Niches in the French Wine Industry: The Role of Entrepreneurial Marketing

Lisa C. Barton, Sandra Painbéni, Harry Barton

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2021-8

Wine Terroir Commitment in the Development of a Wine Destination

Roberta Capitello, Katia Laura Sidali, Günter Schamel

Cornell Hospitality Quarterly

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Research article

First published 1999-10

Point-of-Purchase Displays,Product Organization,and Brand Purchase Likelihoods

Charles S. Areni, Dale F. Duhan, Pamela Kiecker

Journal of the Academy of Marketing Science

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