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Articles (30)

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1-10 of 30 results for Viral Advertising

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Select article: Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Retricted access

Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

Select article: Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

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Research article

First published 2013-8

Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Jiang Wu, Bin Hu, Yu Zhang

SIMULATION

Select article: Brands,Friends,& Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

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Research article

First published 2016-11

Brands,Friends,& Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Jameson L. Hayes, Karen Whitehill King, Artemio Ramirez

Journal of Interactive Marketing

Select article: A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Open access

Research article

First published 2019-7

A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Itai Himelboim, Guy J. Golan

Social Media + Society

Select article: Modeling the Elements and Effects of  Global Viral Advertising Content:  A Cross-cultural Framework

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Research article

First published 2018-3

Modeling the Elements and Effects of  Global Viral Advertising Content:  A Cross-cultural Framework

Rishi Raj Sharma, Balpreet Kaur

Vision: The Journal of Business Perspective

Select article: Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

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Research article

First published 2019-11

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Keith A. Quesenberry, Michael K. Coolsen

Journal of Interactive Marketing

Select article: Teaching Students how to Create Viral Advertising/Marketing: A Case Study

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Research article

First published 2012-5

Teaching Students how to Create Viral Advertising/Marketing: A Case Study

Helena Czepiec, Frank Bryant, Juanita Roxas [...]

Journal of Advertising Education

Select article: Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

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Research article

First published 2016-8

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement

Journal of Interactive Marketing

Select article: Placing a Hand in the Fire

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Research article

First published 2011-8

Placing a Hand in the Fire

Nathaniel J. Payne, Colin Campbell, Anjali S. Bal [...]

Journal of Marketing Education

Select article: Valuable Virality

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Research article

First published 2017-4

Valuable Virality

Ezgi Akpinar, Jonah Berger

Journal of Marketing Research

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