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Articles (214)

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1-10 of 214 results for Utilitarian Influence

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Select article: Susceptibility to Reference Group Influence Among Rural Consumers

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Research article

First published 2010-1

Susceptibility to Reference Group Influence Among Rural Consumers

G. Sridhar, N. Ramesh Kumar, G. Narasimha Murthy

Metamorphosis: A Journal of Management Research

Select article: Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

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Research article

First published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

Select article: Distributing Computing Devices in Classrooms: Hedonic and Utilitarian Influences on Science and Technology Attitudes

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Research article

First published 2020-6

Distributing Computing Devices in Classrooms: Hedonic and Utilitarian Influences on Science and Technology Attitudes

Young June Sah, Taj W. Makki, Shelia R. Cotten [...]

American Behavioral Scientist

Select article: Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

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Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Select article: Attribute accessibility,normative influence,and the effect of classical and country music on willingness to pay for social identity and utilitarian products

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Research article

First published 2022-1

Attribute accessibility,normative influence,and the effect of classical and country music on willingness to pay for social identity and utilitarian products

Emma Flynn, Lisa Whyte, Amanda E Krause [...]

Psychology of Music

Select article: Attribute specification effect on hedonic and utilitarian options

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Research article

First published 2022-5

Attribute specification effect on hedonic and utilitarian options

Hsin-Hsien Liu, Hsuan-Yi Chou

Australian Journal of Management

Select article: Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems

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Research article

First published 2010-06

Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems

Ja-Chul Gu, Liu Fan, Yung Ho Suh [...]

Cyberpsychology,Behavior,and Social Networking

Select article: Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

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Research article

First published 2006-01

Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Select article: Understanding Consumer Responses to Travel Websites from Online Shopping Value and Flow Experience Perspectives

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Research article

First published 2014-10

Understanding Consumer Responses to Travel Websites from Online Shopping Value and Flow Experience Perspectives

Cedric Hsi-Jui Wu, Hung-Jen Li, Chung-Wen Chiu

Tourism Economics

Select article: The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

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Research article

First published 2018-10

The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

Zohaib Razzaq, Ali Razzaq, Salman Yousaf [...]

Global Business Review

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