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Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

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Research article

First published 2016-1

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Hongjoo Woo, Byoungho Jin

Clothing and Textiles Research Journal

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Research article

First published 2002-06

The Distribution Channels for Foreign-brand Apparel in China: Structure,Government’s Role,and Problems

Li Zhang, Marsha A. Dickson, Sharron J. Lennon

Clothing and Textiles Research Journal

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Research article

First published 2015-1

Does the Importance of Apparel Product Attributes Differ by Country? Testing Kano’s Theory of Attractive Quality in Four Countries

Byoungho Jin, Shubhapriya Bennur

Clothing and Textiles Research Journal

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Research article

First published 2007-5

Logo Logic: The Ups and Downs of Branded Political Communication

W. Lance Bennett, Taso Lagos

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2010-7

Face or Subjective Norm? Chinese College Students’ Purchase Behaviors Toward Foreign Brand Jeans

Byoungho Jin, Ji Hye Kang

Clothing and Textiles Research Journal

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Research article

First published 2018-10

Assessing Rock Climbers’ Functional Needs in Climbing Pants

Dawn Michaelson, Karla P. Teel, Veena Chattaraman

Clothing and Textiles Research Journal

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Research article

First published 2019-10

The Value of Rapid Delivery in Omnichannel Retailing

Marshall L. Fisher, Santiago Gallino, Joseph Jiaqi Xu

Journal of Marketing Research

Open access

Research article

First published 2021-3

Character Strengths Involving an Orientation to Promote Good Can Help Your Health and Well-Being. Evidence From two Longitudinal Studies

Dorota Weziak-Bialowolska, Piotr Bialowolski, Tyler J. VanderWeele [...]

American Journal of Health Promotion

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