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Articles (82)

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1-10 of 82 results for Truth in Advertising

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Select article: Truth and the Image of Advertising

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Note

First published 1969-10

Truth and the Image of Advertising

E. John Kottman

Journal of Marketing

Select article: ‘Truth in Advertising’: The Impossible Dream?

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Research article

First published 2006-5

‘Truth in Advertising’: The Impossible Dream?

Robert Crawford

Media International Australia

Select article: The Image of Advertising Truth: Is Being Truthful Enough?

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First published 1970-7

The Image of Advertising Truth: Is Being Truthful Enough?

Boris W. Becker

Journal of Marketing

Select article: Truth and the Evolution of the Professions: A Comparative Study of “Truth in Advertising” and “True and Fair” Financial Statements in North America during the Progressive Era

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Research article

First published 2000-06

Truth and the Evolution of the Professions: A Comparative Study of “Truth in Advertising” and “True and Fair” Financial Statements in North America during the Progressive Era

D. G. Brian Jones, Alan J. Richardson, Teri Shearer

Journal of Macromarketing

Select article: Truthful and efficient mechanisms for Website dependent advertising auctions

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Research article

First published 2014-5

Truthful and efficient mechanisms for Website dependent advertising auctions

Rina Azoulay, Esther David

Multiagent and Grid Systems

Select article: Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

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Research article

First published 2011-9

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Manoj Hastak, Michael B. Mazis

Journal of Public Policy & Marketing

Select article: Truth in Advertising

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Research article

First published 2018-5

Truth in Advertising

Luke Gelinas, Holly Fernandez Lynch, Emily A. Largent [...]

Therapeutic Innovation & Regulatory Science

Select article: Fake News,Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

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Research article

First published 2019-2

Fake News,Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands

Marco Visentin, Gabriele Pizzi, Marco Pichierri

Journal of Interactive Marketing

Select article: The “Doctors” Will See You Now

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Research article

First published 2015-1

The “Doctors” Will See You Now

Douglas L. Jennings

Annals of Pharmacotherapy

Select article: Toward an Understanding of Truth in Advertising

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Research article

First published 1970-3

Toward an Understanding of Truth in Advertising

E. John Kottman

Journalism & Mass Communication Quarterly

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