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Research article

First published 2015-6

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence [...]

Journal of Macromarketing

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Review article

First published 2015-6

Bien-être and well-being in consumer research: A comparative analysis

Hélène Gorge, Nil Özçağlar-Toulouse, Stéphanie Toussaint

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024-7

Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda

Julie L. Ozanne, Brennan Davis, Christopher P. Blocker [...]

Journal of Public Policy & Marketing

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Other

First published 2010-12

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience

Ed Petkus

Journal of Marketing Education

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Research article

First published 2008-04

Doctoral Education and Transformative Consumer Research

Carlo Mari

Journal of Marketing Education

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Review article

First published 2017-6

Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being

Lydiane Nabec

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2026

Examining Black female narratives in Nollywood films: A feminist standpoint and subjective personal introspection approach to marketing representation

Temitope Sarah Bodunrin

Marketing Theory

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Research article

First published 2022-12

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

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Research article

First published 2017-4

Améliorer les comportements alimentaires avec l’étiquetage nutritionnel : vers un agenda de recherche au service du Bien-être des consommateurs

Lydiane Nabec

Recherche et Applications en Marketing (French Edition)

Open access

Research article

First published 2015-4

Bien-être et well-being dans la consommation : une analyse comparative

Hélène Gorge, Nil Özçağlar-Toulouse, Stéphanie Toussaint

Recherche et Applications en Marketing (French Edition)

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