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Articles (28)

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1-10 of 28 results for Tourism brand personality

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Select article: Balancing Tradition and Modernity: The Brand Personality of Santiniketan as a Tourist Destination

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Research article

First published 2024-12

Balancing Tradition and Modernity: The Brand Personality of Santiniketan as a Tourist Destination

Shaunak Roy

South Asian Journal of Business and Management Cases

Select article: Destination Personality: An Application of Brand Personality to Tourism Destinations

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Research article

First published 2006-11

Destination Personality: An Application of Brand Personality to Tourism Destinations

Yuksel Ekinci, Sameer Hosany

Journal of Travel Research

Select article: Using Brand Personality to Differentiate Regional Tourism Destinations

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Research article

First published 2007-08

Using Brand Personality to Differentiate Regional Tourism Destinations

Laurie Murphy, Gianna Moscardo, Pierre Benckendorff

Journal of Travel Research

Select article: How different destination brand personalities choose the right tourism short video ads?

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Research article

First published 2025

How different destination brand personalities choose the right tourism short video ads?

Shu-Ning Zhang, Ai-Jing Zeng, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Select article: Travel Branding in Tourism 4.0: Case Study Vietnam Travel

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Research article

First published 2020-9

Travel Branding in Tourism 4.0: Case Study Vietnam Travel

Hoang Thi Van, Vo Minh Hieu

Journal of Asian and African Studies

Select article: Projected and Perceived Destination Brand Personalities

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First published 2013-1

Projected and Perceived Destination Brand Personalities

Soyeon Kim, Xinran Y. Lehto

Journal of Travel Research

Select article: Countries’ positioning on personality traits

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Research article

First published 2017-7

Countries’ positioning on personality traits

José I Rojas-Méndez, Michael J Hine

Journal of Vacation Marketing

Select article: Tourists’ Personal Identity Connections: How Myths Shape Iconic Brands at Key Heritage Sites

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Research article

First published 2025-6

Tourists’ Personal Identity Connections: How Myths Shape Iconic Brands at Key Heritage Sites

Effie Steriopoulos

Journal of Hospitality & Tourism Research

Select article: Antecedents and consequences of the creative food tourism experience: Brand equity insights

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Research article

First published 2026-1

Antecedents and consequences of the creative food tourism experience: Brand equity insights

Ahmed Magdy

Tourism and Hospitality Research

Select article: Destination branding and the role of the stakeholders: The case of New Zealand

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Research article

First published 2003-07

Destination branding and the role of the stakeholders: The case of New Zealand

Nigel J. Morgan, Annette Pritchard, Rachel Piggott

Journal of Vacation Marketing

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