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Research article

First published 2014-10

Relevance and Creation of Strong Brands for B2B Markets

Sharad Sarin

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2019-12

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci

Journal of International Marketing

Retricted access

Research article

First published 1995-09

The Reality of the Eurobrand: An Empirical Analysis

Jeryl Whitelock, Carole Roberts, Jonathan Blakeley

Journal of International Marketing

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Other

First published 2004-07

Product-,Corporate-,and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

Ming-Huei Hsieh, Shan-Ling Pan, Rudy Setiono

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2022-10

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

Ekaterina Salnikova, Yuliya Strizhakova, Robin A. Coulter

Journal of Marketing Research

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Research article

First published 2021-7

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming-Hui Huang [...]

Journal of Marketing

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Research article

First published 2020-3

Brands as a nation: An analysis of overseas media engagement of top Chinese brands

Ouyang Chen, Sonya Song, Mike Z. Yao

Global Media and China

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Research article

First published 2009-9

Online Communication of Brand Personality

Robert Ankomah Opoku, Albert Caruana, Leyland Pitt [...]

Journal of General Management

Open access

Research article

First published 2023-7

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Rajesh Kumar Bhaskaran, Koyilathumpaday Sukumaran Sujit, Kareem Abdul Waheed

Sage Open

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Research article

First published 2017-10

Building a place brand from the bottom up

Simon Hudson, David Cárdenas, Fang Meng [...]

Journal of Vacation Marketing

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