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Articles (968)

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1-10 of 968 results for Theory of Media Influences

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Select article: ‘Exploring the Influence of Social Media Influencers on Intention to Attend Cervical Screening in the UK: Utilising the Theory of Planned Behaviour’

Open access

Research article

First published 2022

‘Exploring the Influence of Social Media Influencers on Intention to Attend Cervical Screening in the UK: Utilising the Theory of Planned Behaviour’

Naomi Fielden, Patricia Holch

Cancer Control

Select article: Theorizing the Influence of Media on World Politics

Retricted access

Research article

First published 2001-12

Theorizing the Influence of Media on World Politics

Piers Robinson

European Journal of Communication

Select article: The Influence of Social Media on Employee’s Knowledge Sharing Motivation: A Two-Factor Theory Perspective

Open access

Research article

First published 2020-7

The Influence of Social Media on Employee’s Knowledge Sharing Motivation: A Two-Factor Theory Perspective

XiaoJuan Zhang, Xiang Jinpeng, Farhan Khan

Sage Open

Select article: Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective

Retricted access

Research article

First published 2025-8

Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective

Rong Zou, Meichen Hua, Dogan Gursoy [...]

Journal of Hospitality & Tourism Research

Select article: Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

Retricted access

Research article

First published 2025

Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

Xin Guo, Weimin Zheng, Zhibin Lin

Journal of Hospitality & Tourism Research

Select article: Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations

Retricted access

Research article

First published 2016-8

Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations

Catherine Archer, Paul Harrigan

Media International Australia

Select article: The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion

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Research article

First published 2023-6

The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion

Tiegan Bradley, Kelley Cours Anderson, Ashley Hass

Journal of Macromarketing

Select article: Can attractiveness and credibility characteristics of foodie travel influencers predict tourist followers’ attitude and behavior? A social influence perspective

Retricted access

Research article

First published 2025

Can attractiveness and credibility characteristics of foodie travel influencers predict tourist followers’ attitude and behavior? A social influence perspective

Baolin Deng, Chenyu Shi, IpKin Anthony Wong

Journal of Vacation Marketing

Select article: Mapping Influencers: Understanding Public Discourse on Hotel Robotics Through Social Network Analysis

Retricted access

Research article

First published 2025-12

Mapping Influencers: Understanding Public Discourse on Hotel Robotics Through Social Network Analysis

Liyu Yang, Xi Yu Leung

Journal of Smart Tourism

Select article: How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

Retricted access

Research article

First published 2024-9

How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

Lijun Luo, Wonkyung Kim

Global Media and China

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