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Articles (269)

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1-10 of 269 results for TV market

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Select article: The Role of Public Service Media in Sustaining TV Drama in Small Markets

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Research article

First published 2021-11

The Role of Public Service Media in Sustaining TV Drama in Small Markets

Tim Raats, Pia Majbritt Jensen

Television & New Media

Select article: International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

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Research article

First published 2018-9

International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

Filippo Gilardi, Celia Lam, K Cohen Tan [...]

Global Media and China

Select article: Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

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Research article

First published 2017-12

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Shiyang Gong, Juanjuan Zhang, Ping Zhao [...]

Journal of Marketing Research

Select article: Even You can Turn Trash Into Treasure: Reality TV and Secondhand Markets at the Jersey Shore

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Research article

First published 2023-9

Even You can Turn Trash Into Treasure: Reality TV and Secondhand Markets at the Jersey Shore

Sean T. Leavey

Journalism & Communication Monographs

Select article: Predicting THE Determinants of Mobile TV Adoption in an Emerging Market: Moderating Effect of Gender and Age

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Research article

First published 2024-12

Predicting THE Determinants of Mobile TV Adoption in an Emerging Market: Moderating Effect of Gender and Age

Khushbu Madan, Rajan Yadav, Dimpy Sachar

Metamorphosis: A Journal of Management Research

Select article: The making of an entertainment revolution: How the TV format trade became a global industry

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Research article

First published 2011-12

The making of an entertainment revolution: How the TV format trade became a global industry

Jean K. Chalaby

European Journal of Communication

Select article: ‘We are merely furniture’: Palestinian actors and actresses react to rationalization and racialization processes in the Israeli TV market

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Research article

First published 2022-8

‘We are merely furniture’: Palestinian actors and actresses react to rationalization and racialization processes in the Israeli TV market

Noa Lavie, Amal Jamal

European Journal of Cultural Studies

Select article: Predation in Local Cable TV Markets

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Research article

First published 1995-9

Predation in Local Cable TV Markets

Thomas W. Hazlett

The Antitrust Bulletin

Select article: The Dynamics of TV Marketing of Products and Concepts

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Research article

First published 1987-11

The Dynamics of TV Marketing of Products and Concepts

Merrelyn Emery

Media International Australia

Select article: Market Size and TV News Values

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Research article

First published 1989-3

Market Size and TV News Values

Raymond L. Carroll

Journalism & Mass Communication Quarterly

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