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Articles (12)

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1-10 of 12 results for Super bowl advertising

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Select article: The Super Bowl as a Platform for Political Advertising: An Experimental Investigation of Third-person Perception Among Partisan Viewers

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Research article

First published 2025-9

The Super Bowl as a Platform for Political Advertising: An Experimental Investigation of Third-person Perception Among Partisan Viewers

Kenneth E. Kim

Media Watch

Select article: Cross-Media Consumption: Insights from Super Bowl Advertising

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Research article

First published 2020-5

Cross-Media Consumption: Insights from Super Bowl Advertising

Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik

Journal of Interactive Marketing

Select article: Book Review: The Super Bowl of Advertising: How the Commercials Won the Game

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Book review

First published 2004-5

Book Review: The Super Bowl of Advertising: How the Commercials Won the Game

Sue Alessandri, Bonnie Drewniany

Journal of Advertising Education

Select article: Do Super Bowl Viewers Watch the Commercials?

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Research article

First published 1998-9

Do Super Bowl Viewers Watch the Commercials?

Fred M. Beasley, Matthew D. Shank, Rebecca W. Ball

Sport Marketing Quarterly

Select article: Affect and Purchase Intentions of Super Bowl XL Television Spectators: Examining the Influence of Sport Fandom,Age,and Gender

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Research article

First published 2006-12

Affect and Purchase Intentions of Super Bowl XL Television Spectators: Examining the Influence of Sport Fandom,Age,and Gender

David A. Tobar

Sport Marketing Quarterly

Select article: Using Super Bowl 2017 Commercials to Teach about Diversity

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Research article

First published 2017-11

Using Super Bowl 2017 Commercials to Teach about Diversity

Ismael Lopez-Medel

Journal of Advertising Education

Select article: The Impact of the 2020 BLM Resurgence on the Racial Representations of Ads and Ad Evaluations: Analysis of Super Bowl Ads

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Research article

First published 2024

The Impact of the 2020 BLM Resurgence on the Racial Representations of Ads and Ad Evaluations: Analysis of Super Bowl Ads

Yongick Jeong, Jessica Shaw, Emily Ritchart [...]

Journalism & Mass Communication Quarterly

Select article: Suburban Tranquility,Interrupted?

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Research article

First published 2009-04

Suburban Tranquility,Interrupted?

Michael D. Giardina

Cultural Studies ↔ Critical Methodologies

Select article: This Means War: Using an Advertising War Room Simulation to] Teach Social Media Skills

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Research article

First published 2015-5

This Means War: Using an Advertising War Room Simulation to] Teach Social Media Skills

Emily S. Kinsky

Journal of Advertising Education

Select article: Trustmarks,Objective-Source Ratings,and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals

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Research article

First published 2006-07

Trustmarks,Objective-Source Ratings,and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals

K. Damon Aiken, David M. Boush

Journal of the Academy of Marketing Science

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