This article meditates on the intersection of youth culture and sport under a post-9/11 regime of neoliberal capitalism in the United States. Focusing on diverse sites ranging from Major League Baseball and the Super Bowl to Nike and adidas advertising campaigns and embodied representations of “Native American” mascots, the author draws to the fore inter/connections, dis/continuities, and cultural performances and mis/translations ongoing in the post/modern world, troubling in the process the stability of terms such as “race,” “identity,” “culture,” and “sexuality.”
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