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Articles (10)

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1-10 of 10 results for Subliminal advertising

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Select article: Taking the “Low Road” with Subliminal AdvertisementsA Study Testing the Effect of Precognitive Prime “RATS” in a 2000 Presidential Advertisement

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Research article

First published 2006-10

Taking the “Low Road” with Subliminal AdvertisementsA Study Testing the Effect of Precognitive Prime “RATS” in a 2000 Presidential Advertisement

Patrick A. Stewart, James N. Schubert

The International Journal of Press/Politics

Select article: Subliminal Advertising and Education

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Research article

First published 1983-12

Subliminal Advertising and Education

Eric J. Zanot, Lynda M. Maddox

Journal of Marketing Education

Select article: The Ghost of Subliminal Advertising

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Research article

First published 1958-10

The Ghost of Subliminal Advertising

Bertrand Klass

Journal of Marketing

Select article: Neuromarketing,Subliminal Advertising,and Hotel Selection: An EEG Study

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Research article

First published 2020-11

Neuromarketing,Subliminal Advertising,and Hotel Selection: An EEG Study

Liwei Hsu, Yen-Jung Chen

Australasian Marketing Journal

Select article: Subliminal Advertising: What you see is what you Get

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Research article

First published 1982-4

Subliminal Advertising: What you see is what you Get

Timothy E. Moore

Journal of Marketing

Select article: Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

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Research article

First published 2018-12

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

Shakeel Ahmad Sofi, Fayaz Ahmad Nika, Mohd Shoib Shah [...]

Global Business Review

Select article: Do We Still Need to Talk about Subliminal Advertising in our Classrooms?

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Article commentary

First published 2006-11

Do We Still Need to Talk about Subliminal Advertising in our Classrooms?

Sheri Broyles

Journal of Advertising Education

Select article: A Preliminary Study Investigating the Mere Exposure Effect Using Divided and Full Attention Conditions

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Research article

First published 1999-12

A Preliminary Study Investigating the Mere Exposure Effect Using Divided and Full Attention Conditions

Scott Sutherland, Mark Gabbott, Kerryn Jackson

Australasian Marketing Journal

Select article: Sporticuous Consumption: An Analysis of Social Status Symbolism in Sport Ads

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Research article

First published 1986-6

Sporticuous Consumption: An Analysis of Social Status Symbolism in Sport Ads

Roland Renson, Chris Careel

International Review for the Sociology of Sport

Select article: Turn Me On,Dead Media

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Research article

First published 2011-11

Turn Me On,Dead Media

Jacob Smith

Television & New Media

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