This study examines whether subliminal advertising is introduced in advertising and marketing classes, what opinions are offered about it by professors and what sources professors use to acquaint students about it. Contrary to assertions by Key, most educators do acquaint students with subliminal advertising, and indicate that it is ineffective and rarely used.
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References
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Bevan, W. (1964), "Subliminal Stimulation: A Pervasive Problem for Psychology,"Psychological Bulletin (February), 81-99.
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DeFleur, M. and R. Petranoff (1959), "A Televised Test of Subliminal Persuasion,"Public Opinion Quarterly, 23, 168-180.
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Dixon, D. F. (1971), Subliminal Perception: The Nature of A Controversy, London: McGraw-Hill, p. 85.
