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Articles (306)

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1-10 of 306 results for Store brands

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Select article: Multitier Store Brands and Channel Profits

Retricted access

Research article

First published 2015-12

Multitier Store Brands and Channel Profits

Wilfred Amaldoss, Woochoel Shin

Journal of Marketing Research

Select article: Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Open access

Research article

First published 2024-5

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Michiel Van Crombrugge, Els Breugelmans, Florian Breiner [...]

Journal of Marketing

Select article: Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Retricted access

Research article

First published 2015-02

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Jun Ru, Ruixia Shi, Jun Zhang

Production and Operations Management

Select article: Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Retricted access

Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

Select article: Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Open access

Research article

First published 2015-4

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Select article: Siding with vinyl: Record Store Day and the branding of independent music

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Research article

First published 2017-11

Siding with vinyl: Record Store Day and the branding of independent music

Eric Harvey

International Journal of Cultural Studies

Select article: Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

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Research article

First published 2018-12

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

Select article: The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

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Research article

First published 2011-2

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

Select article: Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Select article: Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

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Research article

First published 2020-01

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

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