Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2015

Multitier Store Brands and Channel Profits

Wilfred Amaldoss, Woochoel Shin

Journal of Marketing Research

Open accessResearch articleFirst published May, 2024

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Michiel Van Crombrugge, Els Breugelmans, Florian Breiner [...]

Journal of Marketing

Restricted accessResearch articleFirst published February, 2015

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Jun Ru, Ruixia Shi, Jun Zhang

Production and Operations Management

Restricted accessResearch articleFirst published February, 2012

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

Restricted accessResearch articleFirst published November, 2017

Siding with vinyl: Record Store Day and the branding of independent music

Eric Harvey

International Journal of Cultural Studies

Open accessResearch articleFirst published April, 2015

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Restricted accessResearch articleFirst published December, 2018

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published August, 2017

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published February, 2011

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

Restricted accessResearch articleFirst published January, 2020

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

Restricted accessResearch articleFirst published December, 2015

Multitier Store Brands and Channel Profits

Wilfred Amaldoss, Woochoel Shin

Journal of Marketing Research

Open accessResearch articleFirst published May, 2024

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Michiel Van Crombrugge, Els Breugelmans, Florian Breiner [...]

Journal of Marketing

Restricted accessResearch articleFirst published February, 2015

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Jun Ru, Ruixia Shi, Jun Zhang

Production and Operations Management

Restricted accessResearch articleFirst published February, 2012

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

Restricted accessResearch articleFirst published November, 2017

Siding with vinyl: Record Store Day and the branding of independent music

Eric Harvey

International Journal of Cultural Studies

Open accessResearch articleFirst published April, 2015

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Restricted accessResearch articleFirst published December, 2018

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published August, 2017

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published February, 2011

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

Restricted accessResearch articleFirst published January, 2020

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management