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1-3 of 3 results for Spokescharacters

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Select article: Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators

Open access

Research article

First published 2024-11

Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators

Ritesh Jain, Edwina Luck

Journal of Creative Communications

Select article: The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Retricted access

Research article

First published 2005-10

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Judith A. Garretson, Scot Burton

Journal of Marketing

Select article: Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Retricted access

Research article

First published 2011-12

Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Erik Page Bucy, Sojung Claire Kim, Miyeong Cecilia Park

New Media & Society

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