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1-3 of 3 results for Spokescharacters

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Select article: Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators

Open access

Research article

First published November, 2024

Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators

Ritesh Jain, Edwina Luck

Journal of Creative Communications

Select article: The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Restricted access

Research article

First published October, 2005

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Judith A. Garretson, Scot Burton

Journal of Marketing

Select article: Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

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Research article

First published December, 2011

Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Erik Page Bucy, Sojung Claire Kim, Miyeong Cecilia Park

New Media & Society

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