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1-3 of 3 results for Spectator-based brand equity

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Select article: Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Retricted access

Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

Select article: Spectator-Based Brand Equity in Professional Soccer

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Research article

First published 2013-3

Spectator-Based Brand Equity in Professional Soccer

Rui Biscaia, Abel Correia, Stephen Ross [...]

Sport Marketing Quarterly

Select article: Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

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